Approved planning applications, in your pipeline
The homeowner who just got a loft approved will hire a builder in the next few months. Dwellinger makes sure you know, and makes the follow-up part of your pipeline rather than a side project.
The lead that nobody is fighting over yet
Most contractors wait for the enquiry. By then the homeowner has three names from Checkatrade and a neighbour's recommendation. The planning register shows you the same project months earlier, with the drawings already done.
How it works
- Councils are checked on a schedule. Householder applications are collected from public registers around the M25, London boroughs first.
- Each application becomes a lead. Address, proposal, decision, agent where published. Cleaned and de-duplicated, with suppressions respected.
- Status is persistent. New, unchanged or progressed, so you see when a pending application is granted.
- You work it like any lead. Qualification checklist, next action, follow-up date, templates for the first letter or message.
What it is not
It is not a promise of work. Third-party project values are signals, not estimates. Submitted and approved applications need different messages, and a message that is not genuinely personal is a letter in the bin. The platform helps with the data and the follow-up; the conversation is still yours.
Price
Part of the platform. Council coverage is set per account. Founding contractors hear pricing first.
Questions contractors ask us
Where does the planning data come from?
From councils' own public planning registers. Dwellinger collects approved and pending householder applications from councils around the M25 and turns each one into a lead with the address, description and applicant details the register publishes.
How is this different from buying planning leads?
The data lands in the same pipeline as your other leads, with the same qualification checklist and follow-up flags, so a planning lead is worked like any other, not left in a monthly spreadsheet. You are not sharing it with a list of other subscribers in the same way either.
Is contacting applicants allowed?
Planning registers are public, but marketing rules still apply: UK GDPR, PECR for electronic messages, and the Mailing Preference Service for post. The platform is designed to record suppressions and opt-outs per contact. Your campaigns remain your responsibility, and we say so in the terms.
Which councils?
Councils around the M25 corridor, with London boroughs first. The list is set per account at onboarding.
How fresh is it?
Registers are re-checked on a schedule and each application carries a persistent status: new, unchanged or progressed, so you see movement, not just a snapshot.
Be one of the founding contractors
Tell us which boroughs you work in and we will show you what the register looked like there last month.